Stop penalizing yourself for working fast. Calculate your project rates based on the actual business value you deliver, not just hours.
How much revenue impact your project creates for the client.
By strictly charging hourly ($4,000), you are leaving significant money on the table based on the actual risk and value delivered.
Visualizing the shift from Hourly to Value.
Captures baseline value & risk.
The sweet spot for conversions.
Premium Anchor Pricing
Makes Tier 2 look like a steal.
How many projects per year to hit your income target?
| Annual Target | Hourly | Tier 1 |
|---|---|---|
| $50,000 | 13 | 9 |
| $100,000 | 25 | 17 |
| $150,000 | 38 | 25 |
| $200,000 | 50 | 34 |
| $300,000 | 75 | 50 |
*Each "project" = 40 hours at your current parameters.
One-click copyable email drafts designed to psychologically justify your pricing.
Hi [Client Name], Based on your goal to hit $1,000,000 in revenue this year, Option 1 covers the baseline execution for $6,000. However, I highly recommend Option 2 ($10,800). This tier includes the strategic optimization and reduced friction necessary to actually move the needle and ensure we capture that ROI. Let me know which direction aligns best with your goals.
Hi [Client Name], For full white-glove service, priority SLA, and unlimited scope within the project parameters, Option 3 is an investment of $21,000. I understand if that exceeds the current budget. Most of my enterprise clients find that Option 2 ($10,800) provides the exact balance of performance and efficiency they need right now.
Price Anchor Script
Copy-paste email to justify your premium pricing.
Insights
You're leaving $2,000 on the table by not using value-based pricing. Consider packaging your services into tiers.
Your premium tier is 250% more than the basic tier. Anchor pricing: most clients pick the middle option.
Your inputs carry over automatically. Just pick a tool.
Professionals hit an income ceiling when trading time for money. Value-based pricing aligns your financial incentives with the client's business outcomes.
Under an hourly model, the faster and more skilled you become, the less you get paid. Value-based pricing ensures your expertise is rewarded, not penalized.
Never present a single price. A single price invites a "Yes or No" decision. Three tiers shift the client's psychology from "Should I hire them?" to "Which option should I choose?"
Tier 3 isn't always meant to be sold. It acts as a "Price Anchor" that makes Tier 2 (your actual target rate) appear highly reasonable and less risky to the client.
Calculate value-based pricing for your projects. Build 3-tier proposals and get email scripts to pitch your rates.
Value-based pricing sets rates based on the business value you deliver, not hours worked. The engine considers your hourly rate, estimated hours, client revenue, your impact factor, complexity, and urgency to generate 3 tiers: Foundation (10% of base value), Optimization (1.8× Tier 1), and Premium Anchor (3.5× Tier 1).
The breakeven table shows how many projects you need at each pricing tier to reach income targets ($50K–$300K). For example, you might need 25 hourly projects but only 10 Tier 2 projects to earn $100K. That means fewer clients, higher revenue per engagement, and more time for quality work.
Start with cost-plus pricing (costs + margin), then adjust based on competitor analysis and perceived value. The calculator helps you model different strategies.
Cost-plus, value-based, competitive, tiered/volume, and subscription pricing models are all supported with visual breakdowns.
Margins vary by industry: SaaS (70-80%), retail (25-50%), services (50-70%). The calculator helps you find the sweet spot between profitability and competitiveness.
